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State of e-Marketing 2015 – The Digital DNA
We would like this opportunity to thank the 465 marketers who participated in this study with the support of RAI (Retailer’s Association of India), DMAi (Direct Marketing Association of India) and IAMAI (Internet and Mobile Association of India).

This Study captures key trends on how online marketing in India has changed over the last 4 years (2011 – 2014) and predicts what India marketers are planning for 2015 in-terms of strategy, budgets and plan for online marketing.

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Octane Research
Report Highlights

This year India Marketers are shifting more towards mobile and websites for their marketing initiatives. Customer acquisition still remains the primary marketing goal for all marketers. However, we see an increase in votes for Customer Retention that saw an 80% increase since 2011. On the contrary, Brand Awareness dropped by 32% in 2015, despite a steady growth from 2011 to 2014.

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