December 2015 | A Quick Recap of 2015

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Internet users in India have crossed 400mn+ in 2015. Here's a list of research reports we did this year, capturing viewpoints of over 1000+ Marketers in India, we are sure you would have seen many of these across the year, but in case you missed them, click here to Download.
India Digital Marketing 2015 Research
The Digital DNA - The State of eMarketing in India
Annual e-Marketing Outlook 2015: The Digital DNA - The State of e-Marketing in India: The e-Marketing India Study 2015 brings to you trending data on both how online marketing in India has changed in last 4 years and new insights for 2015
 
India Consumer : Why do they Unsubscribe?
India Consumer: Why do they Unsubscribe?: Analysis of 25 Million+ emails from 250+ brands and 1000 different campaigns sent over the last 3 years (2012-2014)
 
e-Travel Marketing India
e-Travel Marketing India: Path to Purchase 2015: Mystery shopping on 30 e-Travel portals to capture the consumer journey that leads to a purchase. Insights on sign-up process, welcome programs, opt-in process
 
India Retail Online Marketing & e-Commerce 2015
India Retail Online Marketing & e-Commerce 2015: Latest Trends on how retailers from online & traditional retail companies use Digital Marketing.
 
Shopping Cart Abandonment
Shopping Cart Abandonment - Recover your Lost Cart: Shopping Cart Abandonment, Marketers biggest headache is actually a huge opportunity, approximately 33$ USD is the lost cart opportunity.
 
India Email Marketing 2015
India Email Marketing 2015 - The Annual State of Email Marketing: Analysis of over 10 bn emails sent in India by nearly 300 brands from January 1, 2014 to December 31, 2014, discover the latest email benchmark data on open rates, click-throughs and list churn.
 
2015 Digital Marketing Playbook
Email Marketing Playbook India for 2015
 
 
Email Marketing Playbook India 2015 is a single resource which guides/updates the India Marketers with the latest technology on Digital 1:1 (SMS + Email) Marketing and helping them to understand the challenges of email marketing.

 
2015 Digital Marketing Playbook
 
Blogs | 2015
Octane's update on Google Postmaster, a critical feedback loop for email marketers
Gmail's spam filter is not perfect. In fact, it is quite likely for a legitimate email to get consigned to the spam folder. However, for every email of yours that lands in the spam box, Google docks a few points from your business reputation scorecard. So to bridge this gap, Google launched a new Tool - Google Postmaster on 9th July, 2015 to refine the performance of your email campaigns and route your messages to the right inbox.
 
Online Marketing Trends in 2015 - Voice of India Marketers (#VoIM)
This year India Marketers are shifting more towards mobile and websites for their marketing initiatives.
 
It's that time of the year, Clean your list for Email Marketing success
Marketers are demanding more from their email marketing campaigns. No longer happy with 7% open rates, they want higher output and impact. Unlike the principal belief that low open rate is due to irrelevant content, this also happens because your email list doesn't have the right email ids.
 
Octane's 8 proven tips to power up your Holiday Email Marketing Campaign for 2015
Onam is the start of the festival season in India. Online marketing for festive seasons or holiday season in India is growing into a tradition in its own right. It provides India Marketers with the perfect opportunity to establish a human connection with consumers and galvanise online traffic to the checkout section! This is evidenced by the 8 million visitors clocked by Google during the 3 day Google Online Shopping Festival (GOSF) in India last year.
 
Success Story | 2015
Lenskart.com: "Octane helped and played a major role in doubling the ROI on our campaigns within 6 months. This was possible only because of systemic and triggered alerts program."
 
What's new in Octane!
ReachRight.in
 
Reach Right: Taking your message to Newer, Segmented Relevant Audiences!

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OctaneResearch.in
 
Octane Research: Single platform to know all about Digital 1:1 Marketing (email+sms)

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The Octane User Group
 
TOUG (The Octane User Group) India's first and only Special Interest Group (SIG) on Online Marketing

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All New Features in Octane this year
 
A/B Split Testing
A/B Split Testing
 
Subject Line Analysis
Subject Line Analysis
 
Behavioral Targeting
Behavioral Targeting
 
 
Triggered Campaigns
Triggered Campaigns
 
Enhanced Data Security
Enhanced Data Security
 
Maker Checker
Maker Checker
 
 
Frequency Capping
Frequency Capping
 
Goal Tracking
Goal Tracking
 
Custom Unsubscribe
Custom Unsubscribe
And many more...
 
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